This logo actually looks like a logo because it has the title of the company and the mascot, Olly the Octopus, offering you some coffee. This logo looks like it appeals to kids and the young at heart, but kids shouldn't have coffee, so I changed it so that he'd also sell hot chocolate, which kids can have (if they're old enough to have hot drinks). The reason why this would appeal to kids is that there's a cute octopus as a mascot, and the font looks pretty cute too. So kids, yes you can have this octopus's hot chocolate, but not the coffee. The coffee is for your parents (if they want it) and other adults that are young at heart.